Posted online: Aug 4th, 2010

By Claudia Kennedy
reporter

SuperValu in Donegal Town is under new management with the appointment of Gareth Ferry from Letterkenny.
The 24-year-old is very enthusiastic and ambitious about his new appointment. Gareth was educated in Saint Eunan’s College, Letterkenny following directly into a new and exciting career in the retail industry. Gareth began his retail career in SuperValu in 2004 in Donegal Town. After a year there, a position arose in Buncrana and Gareth was the successful applicant.
Speaking with the Donegal Post, Gareth says his time in Buncrana was a great learning curve in many ways.
“I was there for two years and I learned quite a lot. I was appointed Fresh Food Manager and it was a demanding role with great responsibility. Following on I then moved to Claremorris and Westport in Mayo. As a staff member of the group, we were very much aware of the pressure we were under in relation to Tesco. However, we learned to streamline the product and meet the needs of the customer in a cost effective manner. It was a challenging but very rewarding time.”
As a result, Gareth has gained invaluable experience within the retail business in relation to crossborder shopping and initiatives. During his time in Buncrana, he and SuperValu learned how to cope with a competitive sterling price and ASDA on their doorstep. “In Buncrana we became extremely competitive matching euro for sterling prices. We really worked hard to give the best to our customers. Also, we instated fantastic offers to keep our shopper at home. One of SuperValu’s great strengths is that it is a local grocery store with local staff who are deeply committed to their work and take pride in their customer service.”
Furthermore, Gareth wishs to dispel the notion that SuperValu is more expensive than other retail outlets.
“SuperValu has a number of recession busting offers, which makes the store extremely competitive. Each week the store has half priced items named “Weekly Wows”, these really are fantastically well priced products in these difficult economic times. Each week the list is advertised both nationally and locally. SuperValu is all about value for money. As the slogan says “Real People, Real Value”.”